Gaining competitive advantage through destination branding: a factorial analysis

Citation:

Rop, W., 2022. Gaining competitive advantage through destination branding: a factorial analysis. ANATOLIA , Routledge Taylor & Francis Group.

: DOI: 10.1080/13032917.2022.2051056

Recent Publications

Thiong’o, S.M., Rop, W.C. & Akunja, L., 2022. Insecurity impacts, effects, and implications for the tourism industry – a survey of selected incidences of terrorism, and safety issues during election years in Kenya. Journal of Tourism Quarterly, 4, p.21-37.

Rop, W., 2022. Gaining competitive advantage through destination branding: a factorial analysis. ANATOLIA , Routledge Taylor & Francis Group.

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