Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya

Citation:

Wendy, R., Martin, O. & Methuselah, B., 2017. Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya. Journal of Tourism and Hospitality Management, 5(1), p.26-33.

ISSN: (Print): 2372-5125

ISSN: (Online): 2372-5133

Recent Publications

Thiong’o, S.M., Rop, W.C. & Akunja, L., 2022. Insecurity impacts, effects, and implications for the tourism industry – a survey of selected incidences of terrorism, and safety issues during election years in Kenya. Journal of Tourism Quarterly, 4, p.21-37.

Rop, W., 2022. Gaining competitive advantage through destination branding: a factorial analysis. ANATOLIA , Routledge Taylor & Francis Group.

Rop, W.C., 2021. Institutionalization of organizational learning frameworks in tourism crisis management. In Organizational learning in tourism and hospitality crisis management. Berlin: De Gruyter , p. 135-150.

Rop, W., Akunja, L. & Thiong’o, S., 2021. Leveraging on Place brand Architecture for competitive advantage: A mediated regression analysis. Journal of Tourism Quarterly, 3(3), p.130-138.

Rop, W., 2020. Modelling the impact of geo-tourism on geo-conservation of Hell's Gate National Park in Kenya. Ecofeminism and Climate Change, Emerald Publishing Limited.

Rop, W. & others, 2013. Leisure time use in Kenya, an assessment of university undergraduate students in Eldoret Town. Research on Humanities and Social Sciences, 3, p.76–81.

Vincent, N., et al., 2011. Technical efficiency among the bulrush millet producers in Kenya. African Journal of Business Management, 5, p.6774–6777.

Vincent, N., et al., 2011. Residents decision-making in tourism at Sitatungas swampy habitat: Saiwa National Park, Kenya. Journal of Development and Agricultural Economics, 3, p.190–193.

Vincent, N., et al., 2011. Economic analysis of soil fertility restoration options in potato bean of gardening intercropping in south rift, Kenya. Journal of Development and Agricultural Economics, 3, p.487–491.

Wendy C. Rop

Lecturer of Strategic Tourism Management

Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya

Citation:

Recent Publications

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