Leveraging on Place brand Architecture for competitive advantage: A mediated regression analysis

Rop, Wendy; Akunja, Lydia; Simon Thiong’o

Leveraging on Place brand Architecture for competitive advantage: A mediated regression analysis

Citation:

Rop, W., Akunja, L. & Thiong’o, S., 2021. Leveraging on Place brand Architecture for competitive advantage: A mediated regression analysis. Journal of Tourism Quarterly, 3(3), p.130-138.

Recent Publications

Thiong’o, S.M., Rop, W.C. & Akunja, L., 2022. Insecurity impacts, effects, and implications for the tourism industry – a survey of selected incidences of terrorism, and safety issues during election years in Kenya. Journal of Tourism Quarterly, 4, p.21-37.

Rop, W., 2022. Gaining competitive advantage through destination branding: a factorial analysis. ANATOLIA , Routledge Taylor & Francis Group.

Rop, W.C., 2021. Institutionalization of organizational learning frameworks in tourism crisis management. In Organizational learning in tourism and hospitality crisis management. Berlin: De Gruyter , p. 135-150.

Rop, W., Akunja, L. & Thiong’o, S., 2021. Leveraging on Place brand Architecture for competitive advantage: A mediated regression analysis. Journal of Tourism Quarterly, 3(3), p.130-138.

Rop, W., 2020. Modelling the impact of geo-tourism on geo-conservation of Hell's Gate National Park in Kenya. Ecofeminism and Climate Change, Emerald Publishing Limited.

Wendy, R., Martin, O. & Methuselah, B., 2017. Mediating Effect of Stakeholder Roles on the Relationship between Destination Branding and Competitive Advantage in Kenya. Journal of Tourism and Hospitality Management, 5(1), p.26-33.

Rop, W. & others, 2013. Leisure time use in Kenya, an assessment of university undergraduate students in Eldoret Town. Research on Humanities and Social Sciences, 3, p.76–81.

Vincent, N., et al., 2011. Residents decision-making in tourism at Sitatungas swampy habitat: Saiwa National Park, Kenya. Journal of Development and Agricultural Economics, 3, p.190–193.

Vincent, N., et al., 2011. Economic analysis of soil fertility restoration options in potato bean of gardening intercropping in south rift, Kenya. Journal of Development and Agricultural Economics, 3, p.487–491.

Vincent, N., et al., 2011. Gender aspect in adoption of commercial poultry production among peri-urban farmers in Kericho Municipality, Kenya. Journal of Development and Agricultural Economics, 3, p.286–301.

Wendy C. Rop

Lecturer of Strategic Tourism Management

Leveraging on Place brand Architecture for competitive advantage: A mediated regression analysis

Citation:

Recent Publications

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