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Ronald Bonuke

Senior Lecturer, Marketing & Logistics

School of Business & Economics, Department of Marketing & Logistics
Moi University

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CV 2023

Biography
Curriculum Vitae(active tab)

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dr._bonuke_cv_-_april_2023.pdf

(Last updated: June 6, 2023)

Recent Publications

Langat, D.K., Bonuke, R. & Kibet, Y., 2021. Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image. SEISENSE Journal of Management, 4, p.47–61.

Kisubi, M.K., 2020. The impact of entrepreneurship education and entrepreneurial attitude on entrepreneurial intentions among undergraduate students in Uganda. Business management review.

Simiyu, G., Bonuke, R. & Komen, J., 2020. Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: A moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education, 30, p.66–86.

Simiyu, G., Komen, J. & Bonuke, R., 2019. Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment: A Conditional Process Analysis across Levels of University Reputation. SEISENSE Journal of Management, 2, p.1–19.

Kipngetich, T.J., Tenai, J. & Bonuke, R., 2019. Determinants of Environmental Disclosure. Does Leverage Matter? Reflection from Firms Listed in the Nairobi Security Exchange. Journal of Accounting, Business and Finance Research, 7, p.107–114.

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