Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: A moderated mediation model of brand personality and attitude

Citation:

Simiyu, G., Bonuke, R. & Komen, J., 2020. Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: A moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education, 30, p.66–86.