The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social value

Citation:

Nkaabu, C.G., Saina, E. & Bonuke, R., 2017. The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social value. International Journal of Economics, Commerce and Management, 5, p.68–81.