Classes

Recent Publications

Tanui, P.J., Yegon, J.C. & Bonuke, R., 2019. Effect of ownership structure on corporate diversification of listed firms in Kenya: The moderating role of capital structure. SEISENSE Journal of Management, 2, p.29–46.

Waari, D., Bonuke, R. & Kosgei, D., 2018. Loyalty programs benefits and Customer loyalty among patrons of star rated hotels in Kenya: A moderated mediation model of experiential encounter and customer satisfaction. International Journal of Economics, Commerce and Management United Kingdom VI, 4.

Chebet, S.C., Gabriel, S. & Bonuke, R., 2018. The conditional effect of inter functional coordination on the relationship between customer orientation and firm performance: Empirical evidence from manufacturing firms, Nairobi, Kenya. Nairobi, Kenya, International Journal of Economics, Commerce and Management, 6, p.611–629.

Kiprotich, E., Gachunga, H. & Bonuke, R., 2018. Influence of cost leadership procurement strategy on performance of manufacturing firms in Kenya. European Journal of Business and Strategic Management, 3, p.32–51.

Waari, D., Bonuke, R. & Kosgei, D., 2018. Loyalty programs benefits and customer loyalty: The mediating role of customer satisfaction. International Journal of Commerce and Management, 6, p.726–737.