Marketing capability, marketing strategy implementation and performance in small firms

Citation:

Lagat, C. & Frankwick, G.L., 2017. Marketing capability, marketing strategy implementation and performance in small firms. Journal for Global Business Advancement, 10, p.327–345.

Recent Publications

Karanja Ng’ang’a, W.E., Lagat, C. & Makomere, J., Submitted. Moderating Effect of Competitive Intensity on the Relationship Between Knowledge Management and Customer Satisfaction Among Selected Hotels. ADVANCES IN GLOBAL BUSINESS RESEARCH.

Chemjor, E.M., Lagat, C. & Maru, L., Submitted. Effects of Technology Context on Cloud Computing Adoption in Small and Medium Enterprises in Nairobi County, Kenya.

MAKAU, S. & Lagat, C., Submitted. Ronald Hotels in Nairobi, Kenya.”. International Journal of Current Resea Available onl Key words.

Yegon, J., Kosgei, D.K. & Lagat, C., Submitted. EFFECT OF SUPPLIER DEVELOPMENT ON BUYER PERFORMANCE: A SURVEY OF SUGAR MILLING FIRMS IN WESTERN REGION OF KENYA.

Charles K. Lagat

Associate Professor of Marketing & Entreprenuership

Marketing capability, marketing strategy implementation and performance in small firms

Citation:

Recent Publications

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