Dr. Charles Lagat is a Senior Lecturer in the Department of Marketing & Logistics, School of Business & Economics since 2002. He also serves as the Director for Directorate of International Programmes, Linkages & Alumni at Moi University, Kenya. Charles has served as a Head of Marketing Department and as coordinator of different projects at Moi University. He has served as senate member and board member in different committees including programme curricula development and review in the University. Charles had over 6 years industry experience in marketing and sales prior to joining the University which he has had more than 17 years academic experience. He has had an international experience as a visiting scholar at Oklahoma State University USA, participating in short term student Projects at Hogeschool Utrecht University, Netherlands and on a visiting Professor session at Donghua University, China. He has been coordinating international collaboration projects between Moi University and several Universities for over 10 years. Charles has been actively involved in research in fields of management sciences, marketing and logistics. He has Published more than 40 several papers in refereed journals and have presented papers in several international conferences and also attended many Workshops and Seminars. He has supervised students at Masters and PhD levels. He is a member of the US based Academy of Global Business Advancement (AGBA) and serving as Vice President for Kenya. His is also a Member of the Association of International Business, a Full Member of the Kenya Institute of Management and the Marketing Society of Kenya.