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Charles K. Lagat

Associate Professor of Marketing & Entreprenuership

Director for Directorate of International Programmes
Department of Marketing & Logistics, School of Business & Economics

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Classes

Classes

Offered:

2019

PhD level Business Management: Marketing Theory/Seminar.

Masters Level - MBA: Marketing Management, Marketing Seminar and Research Project Supervision

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Recent Publications

Chemjor, E.M., Lagat, C. & Maru, L., Submitted. Effects of Technology Context on Cloud Computing Adoption in Small and Medium Enterprises in Nairobi County, Kenya.

Karanja Ng’ang’a, W.E., Lagat, C. & Makomere, J., Submitted. Moderating Effect of Competitive Intensity on the Relationship Between Knowledge Management and Customer Satisfaction Among Selected Hotels. ADVANCES IN GLOBAL BUSINESS RESEARCH.

Yegon, J., Kosgei, D.K. & Lagat, C., Submitted. EFFECT OF SUPPLIER DEVELOPMENT ON BUYER PERFORMANCE: A SURVEY OF SUGAR MILLING FIRMS IN WESTERN REGION OF KENYA.

Tallam, S.C., Maru, L.C. & Lagat, C.K., Submitted. Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya.

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