Perceived Value, Personality and Behavioral Intention of Electronic Brands Customers in Kenya

Kibos, Kiprop Eric; Odunga, Robert Mukoswi; Langat, Kipkirui Daniel

Perceived Value, Personality and Behavioral Intention of Electronic Brands Customers in Kenya

Citation:

Kibos, K.E., Odunga, R.M. & Langat, K.D., 2019. Perceived Value, Personality and Behavioral Intention of Electronic Brands Customers in Kenya. Journal of Research in Marketing, 11(1), p.843-855.

Recent Publications

Bwire, A.C., Tenai, J.K. & Odunga, R.M., 2021. Loan Growth, Loan Deposit Ratio and Prediction of Bank Fragility in Kenya Using Generalised Linear Model. African Journal of Education, Science and Technology, 6, p.117–127.

Kibos, K.E., Odunga, M.R. & Langat, K.D., 2020. Relationship between Personality, Perceived Value and Behavioral Intention of Selected Electronic Brand Customers in Kenya. Research in Business and Management, 7, p.1–10.

Bwire, A., Tenai, J. & Odunga, R., 2020. Insider Loans, Loan Quality and Their Predictive Ability of Commercial Bank Fragility in Kenya. The International Journal Of Business & Management, 8(9).

Abdi, M.G., Odunga, R. & Ayora, J., 2020. EFFECT OF FINANCIAL CAPITAL FUNDED BY MICROFINANCE INSTITUTIONS ON ECONOMIC EMPOWERMENT OF WOMEN IN GARISSA SUB-COUNTY, KENYA. Journal of International Business, Innovation and Strategic Management, 4, p.118–126.

Robert M. Odunga

Senior Lecturer of Finance and Accounting

Perceived Value, Personality and Behavioral Intention of Electronic Brands Customers in Kenya

Citation:

Recent Publications

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