School Of Business & Economics, Department of Management Science & Entrepreneurship Moi University
Effects of Income Diversification and Financial Performance of Kenyan Commercial Banks
Citation:
Kiptum, T.K., Koske, N. & Limo, P., 2021. Effects of Income Diversification and Financial Performance of Kenyan Commercial Banks. Journal of Economics, Finance and Management Studies, 4(8).
In the contemporary working environment, insight into employee loyalty is of crucial importance and this includes the banking sector. Thepurpose of this study was toexamine the influence of organizational learning, employee satisfaction and their loyalty in the Banking sector, Republic of Kenya. A cross-sectional research strategyand systematic random sampling techniques were used in data collection usinga structured questionnaire, from a sample sizeof 411 picked from a target population of 2433 bank employees.The results of the study demonstrate that organizational learning specifically influences employee satisfaction, which thenaffects employee loyalty. Findings further show that organizational learning does not have a significant direct effect on employee loyalty.However, results indicate that it only affects employee loyalty through employee satisfaction, thus revealing a full mediation process. Banks shouldtherefore improve on organizational learning strategies through enhancement of knowledge awareness, intellectual cultivation and information sharing to ensure effective employee satisfaction that enhances their commitment and loyalty to their work.Findings of the current study contributeto knowledge through the mediation process by revealing a full mediation mechanismof employee satisfaction on the link between organizational learning and employee loyalty.