Citation:
Koech, A., Koske, N. & Cheboi, J., 2020. Representativeness Heuristic, Investment Decisions, and Financial Performance of Small and Medium Enterprises in Nairobi, Kenya. African Journal of Education, Science and Technology, 5, p.72–81.
School of Business & Economics, Department Accounting and Finance
Moi University, P.O. Box 3900-30100, Eldoret, Kenya