Leveraging on place brand architecture for competitive advantage: A mediated regression analysis

Citation:

Rop, W., Akunja, L. & Thiong'o, S., 2021. Leveraging on place brand architecture for competitive advantage: A mediated regression analysis. Journal of Tourism Quarterly, 3, p.130–138.

Recent Publications

Rop, W., Akunja, L. & Thiong'o, S., 2021. Leveraging on place brand architecture for competitive advantage: A mediated regression analysis. Journal of Tourism Quarterly, 3, p.130–138.

Akunja, L., 2020. Institutional Frameworks for Sustainable Human Resource Management in Events: A Kenyan Perspective. In Sustainable Human Resource Management in Tourism. Springer, p. 93–101.

Akunja, L., 2020. Institutional Frameworks for Sustainable Human Resource Management. Sustainable Human Resource Management in Tourism: African Perspectives, p.93.

Akunja, L., 2020. Effects of Customer Satisfaction on Customer Loyalty in Selected Hotels in Nairobi, Kenya.

Akunja, L.A., 2020. Brand Image as a Determinant of Customer Loyalty in Selected Nairobi Hotels. East African Journal of Business and Economics, 2, p.29–42.

Lydia Aluoch Akunja

Trainer & Hotelier, School of Tourism, Hospitality & Events Management

Leveraging on place brand architecture for competitive advantage: A mediated regression analysis

Citation:

Recent Publications

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