, 2021. Leveraging on place brand architecture for competitive advantage: A mediated regression analysis. Journal of Tourism Quarterly, 3, p.130–138.
Publications
, 2020. Brand Image as a Determinant of Customer Loyalty in Selected Nairobi Hotels. East African Journal of Business and Economics, 2, p.29–42.
, 2020. Institutional Frameworks for Sustainable Human Resource Management in Events: A Kenyan Perspective. In Sustainable Human Resource Management in Tourism. Springer, p. 93–101.
, 2020. Institutional Frameworks for Sustainable Human Resource Management. Sustainable Human Resource Management in Tourism: African Perspectives, p.93.