School of Medicine, Department of Mental Health & Behavioural Sciences Moi University, College of Health Sciences
A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision
Citation:
Sgaier, S.K., Eletskaya, M. & Engl, E., 2017. A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision. Elife., 6.