Judy Kibe

Lecturer

School of Tourism, Hospitality and Events Management
Department of Tourism and Tour Operations Management

MARKETING TRAVEL AND TOUR SERVICES

2019

The Effectiveness of Customer-Centric Approach in Understanding Tourist Behaviour: Selected Tour Companies in Arusha, Tanzania
Strategies Adopted by Airlines to Sustain Ticket Sales Performance Post the Zero Commission Policy: A Case of Kenya Airways (KQ)
Assessing the relationship between brand message and guests’ choice in the Sarova hotel chain in Nairobi
Efficacy of the Use of Mobile Applications on Front Office Operations; a Case Study Hilton Hotel Nairobi
Offer quality affecting consumption of hospitality products and services in franchised restaurants in Nairobi Central Business district Kenya
TRAVEL AGENCIES RESPONSE TO INTERNET EVOLUTION IN NAIROBI COUNTY: AN ANALYSIS OF COMPETITIVE STRATEGIES