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Jacqueline C. Korir

Associate Professor of Hospitality & Events Management

School of Tourism, Hospitality and Events Management, Department of Hotel & Hospitality Management
jtepkeny71@mu.ac.ke

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Managing Planning in Marketing

Citation:

Korir, J., 2017. Managing Planning in Marketing. In Tourism Issues in Kenyan Perspective. Chapter 15.

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Recent Publications

Korir, J. & Nthiga, R., 2019. Experiential Learning of Events Management as a Driver for Acquisition of Entrepreneurial Skills in Moi. In University, Kenya.

Malesi, K., et al., 2019. Nutritional composition of flakes developed from millet flakes.

Malel, W., Korir, J. & Nthiga, W., 2019. Influence of Social Media Reviews on Consumers’ Hotel Choice in Selected Hotels in Nakuru Town, Kenya.

Sepula, M.B. & Korir, J.C., 2019. Harmonisation of Hotel Rating Systems in Southern Africa: Benefits and Challenges for the Hospitality Industry in Malawi.

Sepula, M.B. & Korir, J.C., 2019. Tourism and Hospitality Policy Strengths, Weaknesses and Effectiveness - Lessons for Malawi. International Journal of Economics, Business and Management Research, 3, p.140–154.

Korir, J.C., 2018. Building Blocks of Knowledge Management Enablers in the Hotel Sector in Kenya. African Journal of Education, Science and Technology, 4, p.224–234.

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